About - Yvalise

What we stand for?

Opposed to fast fashion and short-term trends, Yvalise instead aims to build long-term emotional relationships with its wearers, incorporating sustainable processes, from design and printing, to production and packaging. Apart from craftsmanship and artistry being deeply rooted in the brand's DNA and creation process, every piece is designed to be transformable - worn in different ways, at different occasions and times, by different ages, and genders.

Yvalise, an expressive juxtaposition. The brand centering its universe around the extraordinary spirit of oneself, it explores the timeless elegance through the contrasting subtle experimentalism. With a strong desire to encourage individuality and self-expression, Ivana, its founder, aims to bring a distinctive voice to the industry, turning classics into statement pieces, embracing the singularity of its wearer. She is finely twisting classical, feminine garments with unexpected forms, shapes, and cuts, while the thought-provoking prints reflect the conceptuality and artistic inspiration that she expresses through evocative, enigmatic collages. The brand aims to send a message, tell a story of emotions and intimacy. It reflects on society, and more than a brand, in a way, Yvalise represents the movement aiming to bring a change. With sustainability being part of designer’s family values, every piece is people and planet-friendly, hand-crafted by local artisans in Serbia, opposed to fast fashion and short-term trends.

YVALISE
HEART PRINT

Heart, as the driver of everything.
Our body, emotions.

Since time immemorial, it has been symbolically associated as the center of love, heartiness, empathy, but also despair and ruthlessness. Every excitement, every sensation, changes its rhythm and rate. Considered as one of the most delicate, important parts of each one of us, it connects us to one another, being the essence of our unique character. And while we physically differ, it is this essence of our character that ultimately defines our shared narrative.
It is a sign, a metaphor, a feeling. An emblem of Yvalise.

The Founder

" As consumers, we have so much power to change the world by just being careful in what we buy "

My name is Ivana Dimović. I graduated fashion design in Belgrade, Serbia.Yvalise studio is my playground, game with no limits. The experimental proces is what excites me the most. Through collages and draping I transfer abstract forms into ready to wear garments with a pop of artistic movements.